ONLINE MARKETING SEO/SMO

SEM search engine marketing

Whereas SEO focuses on organic strategies, search engine marketing is the strategy of marketing a business using paid advertisements to gain visibility on search engine results pages (SERPs). Advertisers bid on keywords that search engine users might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads, also known as paid search or pay-per-click (PPC) ads, to appear with results for those search queries. The ad auction takes many factors into account when determining which ads are shown, including your maximum bid and your quality score. SEM involves keyword research and management, setting up, testing and optimizing paid ads, as well as analytics and maintenance to increase conversions and returns.

SMO social media optimization

Social media optimization refers to the process of optimizing your website and its content for social media & networking exposure and engagement. This includes increasing linkability, rewarding inbound links, making tagging easy, blogging & content creation, landing pages creation, etc.

With constant changes in social networks, algorithms, content format trends, etc., it is important to hire a social media expert to develop an effective SMM strategy for your business that saves you time, money and error while meeting your business goals and objectives. With your brand identity, industry, and target audience in mind, our experts will create a custom social media tactical plan featuring a step-by-step program with scope of work and milestones to ensure transparency, measurable results, and ROI for your business.

SMM social media marketing

Social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services (outside of your website). Some benefits of SMM include increasing brand awareness, audience growth, customer retention, community engagement, website traffic growth, online reputation monitoring, market insights, and ultimately increasing sales. SMM can include organic and paid social, and an effective strategy should include a mix of both.

Licensing & Branding

Our licensing experts can help with everything from license acquisition and product development to product marketing, advertising and merchandising. Our licensing experts can negotiate, develop, and execute a wide spectrum of projects, including concept and design feasibility studies, components and manufacturing sourcing, seeking funding, worldwide distribution, and more.

Marketing

Digital marketing is a component of marketing that uses the internet and online digital based technologies to promote products and services. As consumers heavily rely on digital means to research products and services, digital marketing is essential to every business marketing strategy. Digital marketing strategies may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers, including inbound and outbound marketing. Our experts can help guide you on the best tools and strategies for your business, or you can use our managed service.

Online reputation

Online Reputation Management (ORM) is the practice of monitoring and managing your brand's reputation on the web. Since 85% of consumers treat online reviews as trusted personal recommendations, and 97% read online reviews when looking for a local business, it is important to stay proactive about your online reputation. The purpose of ORM is to ensure that your business is propery represented online to give consumers a great first impression, and counteract any negative online reviews. Our ORM experts are knowledgable in review management, SEM, SMM, public relations & crisis management, and are ready to help your business, or you can choose a managed service.

Online sales channels

Multichannel marketing, or cross-channel marketing, is nothing new but you need to be where your consumers are, and most of them are online or using digital devices. Personalizing messaging, content, and visuals are the keys to success and apart from some mega-brands, few marketers are doing it. You need to create personalized content by device, location, and user preferences to create effective personalized experiences. Our experts can help you understand how, or you can select managed service.